Adidas goes all in, launching its biggest campaign in its sixty-plus years of existence, resulting in an intense and passionate ride showcasing the best of sport, street and style around the world.
Discover the House of Walker, a mysterious and sensual world where Flavour is King. Every room provides a unique glimpse into what creates the scotch's unmistakable taste - smoke, spice, fruit, caramel - and at the centre of it all, Johnnie Walker himself.
Bundaberg Original Rum was born from the genius of a group of Australian sugar millers who had no idea what else to do when faced with a crippling molasses surplus way back in 1885. Like the rum itself, their story has become the stuff of legends.
As a reward for taking up less space, the smart-savings program o ers smart car drivers reduced rates on parking and more. Directly above one of the smart-sized parking spaces, we used all three sides of a tri-board to communicate that when you drive less car (and use less space) you pay less for things like parking.
As a continuation of their 'Now you know' campaign, Science World's latest spot and print ads features interesting (and factual) sex facts to help promote their Science of Sexuality Exhibition.
Blending both 2D and 3D animation, this TV spot and online experience tell the story of the Phoenix as it travels through the ages and unravels the mysteries of the Grimbergen Abbey's long history in beer-making.
Hahn's finest beer brains continue to push the boundaries out on the beer frontier. Living alongside a TV campaign and web shorts, this series of print ads showcase yet another Hahn-made contraption to test and mesure the Pioneering Beering process.
Nothing beats watching the World Cup in this adidas remixed version of Star Wars' iconic Mos Eisley Cantina scene featuring David Beckham, Daft Punk, Noel Gallagher, Han Solo and Snoop Dogg rocking a lightsaber - seriously, how cool is that?
For the second annual Beer and Idea Appreciation Society — a gathering of Vancouver’s creative industry — we created an icon-based visual identity that focuses on the realities of working in advertising and design, from the tools we all use to the rituals and common behaviours that we all engage in.
Adidas takes the action from the house to the streets in this star studded bloc party where artists, models, musicians and athletes mix seamlessly on the Street Where Originality Lives.
On a quest to find the most powerful and fuel efficient car in Australia, the $2 Grand Prix pits three challengers against in other: the Corolla, a benchmark in economy; the Commodore, a known powerhouse; and the Ford Falcon, fitted with the new Eco Lpi Engine.
The catch? Each car only has two dollars worth of fuel to overcome the event's three challenges.
The end of summer marks the start of the season, and whether you're heading back to the class room or the training room, its time to come back in style. Its Comeback Season.
Using the visual language of 8-Bit video games, this side-scrolling spot is at the heart of a fully integrated TV and web campaign for the French sports retailer Courir - complete with an online video game where high scores grant high rewards.
Using full in-game footage, this TV and cinema ad meant to be shown before the eponymous full length feature film allows players to relive the movie's most epic moments - and we got to live them before anyone else.
Introducing Muv Box, a solar-powered restaurant built in a shipping container that opens up and closes at will, revealing its forward-thinking concept and branding.
This hand crafted series of mix tapes uses colour to showcase the Ministry of Sound's winter lineup, from a minimal white to a drum and bass yellow, there's a shade to please any club goer.
When your cupcake franchise is called Cupcakes, fun is obviously the main ingredient. Just like cupcakes themselves, the brand is made from simple, high-quality ingredients that come together to create something bold and iconic.
The new logo is a modern take on vintage bakeries, while drawing inspiration from icing-piped typography. Packaging comes to life through a flexible system that seamlessly connects every size of cupcake box to form ever-changing patterned murals at retail locations.
A collection of various projects for both the Sid Lee & Sid Lee Collective brands.
An archive of past design & advertising projects and random bits of cool. Enjoy.