B R A N D S P O T & T E A S E R
N E W Y O R K I M P E R I A L M A R C H
Joined by Storm Troopers and Originals alike, a Star Wars inspired Imperial March took place in New York. The March ended at adidas' SoHo Store, with guest appearances by Snoop Dogg, DJ Neil Armstrong, and the Sith Lord himself, Darth Vader.
D E A T H S T A R O N L I N E E X P E R I E N C E
The adidas Originals Death Star Superlaser gives users the chance to get in touch with their dark side, directly from the control deck of the Death Star. This two-way communication tool integrates with Google Maps to snuff out locations and lets user target a street anywhere in the world to leave their mark Originals style. Users can have an even more personalized experience by connecting with Facebook.
C R E D I T S
Client: adidas Originals
Agency: Sid Lee
Creative Direction: Kris Manchester
Art Direction & Design: Dominic Prevost
Digital Art Direction: Kris Kreol
Writer: Evan Brown
Director: Nima Nourizadeh
Post Production & Special Effects: The Mill