PI Financial:
The Power of Independent Thinking

As a reward for taking up less space, the smart-savings program grants smart car drivers reduced rates on parking and more. Directly above one of the smart-sized parking spaces, we used all three sides of a tri-board to communicate that when you drive less car (and use less space) you pay less for things like parking.

Client: PI Financial
Agency: 123 West
Year: 2019

Creative Directors: Bryan Collins, Rob Sweetman
Art Director: Dominic Prevost  
Copywriter: Mia Thomset     

Directed by Ian Schiller
Produced by BOLDLY (boldly.ca)
Cinematography by Farhad Ghaderi

Smart:
Only Pay for What you Use

As a reward for taking up less space, the smart-savings program grants smart car drivers reduced rates on parking and more. Directly above one of the smart-sized parking spaces, we used all three sides of a tri-board to communicate that when you drive less car (and use less space) you pay less for things like parking.

Client: Mercedes-Benz Canada
Agency: 123 West
Year: 2015

Creative Directors: Bryan Collins, Rob Sweetman, Jeff Harrison
Art Director: Dominic Prevost  
Copywriter: Danielle Haythorne           
Producer: Julian Davis
Account Manager: Jonathan Longworth
Studio Artist: Gabe Hall

Nike:
Comeback Season

The end of summer marks the start of the season, and whether you're heading back to the class room or the training room, its time to come back in style. Its Comeback Season.

Client: Nike Canada / Foot Locker
Agency: Blast Radius Vancouver
Year: 2012

Creative Director: Marcus Eriksson 
Writer: Marcus McLaughlin
Art Director: Dominic Prevost

Director: Wendy Morgan
Editor: Sumit Seru, Mitsuaki Yajima
Producer: Jeff Sharma, David Winsby
Production Company: Untitled Films

CAA:
Distracted Driving

CAA (Canadian Automobile Association) wanted to create a campaign encouraging young drivers to drive responsibly, and remind them that using your phone in any way, is considered distracted driving. The animated videos use unique animals to soften the message and highlight the embarrassment they feel when getting caught in hopes that they’ll put their phone down.

Client: CAA
Agency: One Twenty Three West
Year: 2020

Creative Director: Dominic Prevost
Art Director: John Larigakis
Copywriter: Addie Gillespie
Illustrator: John Larigakis
Audio: Murmur
Animation Production: One Twenty Three West
Animators: John Larigakis & Jesse Shaw

Courir:
Videogame

Using the visual language of 8-Bit video games, this side-scrolling spot is at the heart of a fully integrated TV and web campaign for the French sports retailer Courir - complete with an online video game where high scores grant high rewards.

Online, customers could play an interactive version of the spot, collecting adidas sneakers and dodging the 8-bit inspired pitfalls and fireballs. High scores were published daily and shared on social network websites.

Client: Courir
Agency: Sid Lee
Year: 201