Brussels:
Dare To Be Yourself
Dare To Be Yourself transformed and rallied the Brussels region around a unified brand and narrative, which spotlit the quirky and proudly non-conformist character of the Perfectly Imperfect capital of Europe and its residents.
Hero Video:
Brussels:
Brand Identity
Brussels’ vibrant, ever-evolving identity captures the region’s spirit of individuality, featuring a literal space within the logo where diverse faces and voices can be showcased.
Brussels:
Between Moments
Brussels marketing materials to match its bold new brand, but stock imagery couldn’t convey the city’s energy, dynamism, and delightful imperfection.
So, we dared to go a different, distinctly Brussels route: invite four international photographers to roam the city and capture its perfectly imperfect beauty firsthand. Shot over weeks, this body of work was curated as an immersive, oversized coffee-table edition.
Credits:
Client: Brussels Region
Agency: Resonance
Year: 2023
Director: Mr. Francois
Creative Direction: Johan Gerdin, Dominic Prevost
Art Direction: Anthony Hore
Copywriting: Dianna Carr
Strategy: Jeremie Feinblatt
Design: Stoëmp Studio