Herschel Supply:
Campaigns
A selection of global campaigns and activations I’ve worked on during my time at Herschel Supply.
Herschel Supply:
Travellers, Not Tourists.
“Travellers, Not Tourists” brings Herschel’s signature travel ethos to life, celebrating durable, utilitarian gear made for active explorers rather than casual sightseers.
Part travel journey, part behind-the-scenes look at the fabrication process, Herschel’s first global travel campaign connected the spirit of exploration with the craft behind the product. It became Herschel’s most successful campaign ever across sales and engagement.
Hero Video:
Credits:
Creative Director: Dominic Prevost
Photographer: Stephen Wilde
Videographer: Hayden Rensch
Designers: Carl Gonzaga, Yong-Hee Kim, Jeanne Pineda, and Jordan Kidd
Copywriter: Mia Glasspell
Producer: Jessie Teng
Year: 2023
Herschel Supply:
Bank of Creativity
Traditional banks aren’t built to support creative ambition. So Herschel created one of its own.
The Bank of Creativity opened in Brooklyn as a mentorship-driven space designed to give underrepresented emerging creatives access to the kind of advice, tools, and resources that can be hard to find early in a creative career.
By pairing the next generation of talent with established New York artists and creative advisors, Herschel turned its belief in creativity into something tangible: a bank built not around money, but momentum.
Hero Video:
Credits:
Client: Herschel Supply
Agency: Rethink
Year: 2023
Executive Creative Director: Leia Rogers, Morgan Tierney
Creative Director: Sheldon Rennie
Art Director: Jake Hope, Eric Seymour
Writer: Jordon Lawson
Producer: Megan Flett, Kerry Bhangu
Photographer: Stephen Wilde, Leon Lee
Videographer: Hayden Rensch
Editor: Francisco Fuentes
Client Supervisor: Jared Whiteside, Jon Hoerauf, Braden Hoeppner, Dominic Prevost
Supplier: The Experiential Agency Inc